New York agency Filter created this spot, one of three in a promo campaign, which has a woman asking her female boss a question that’s a bit too personal–akin to the queries on the all new The Newlywed Game, which is starting its second season on Game Show Network. Filter creatives Jay Sharfstein and Chris Brignola teamed to direct the promo spots.
Agency: Filter, New York Chris Brignola, Jay Sharfstein, executive creative directors; Cory Becker, producer. Postproduction: Company 3 New York Tim Masick, colorist.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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