Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Credits
Client Sony Interactive Entertainment Brand PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Paula Hochberg, creative director; Gaby Grant, Jane Barker, John Trainor-Tobin, Jeppe Vidstrup, creatives; Nikki Cramphorn, Sally Pritchett, executive producers; Deborah McCartney, sr. producer; Hazel Corstens, producer; Lynn Murphy, jr. producer; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design. Production Company Academy Films Frédéric Planchon, director; Simon Cooper, managing partner/exec producer; Ben Roberts, producer; Natalie Isaac, production manager; Mauro Chiarello, DP; Yoann Bourgeois, choreographer; Monica Bidault, production designer; Paola Alfaro, costumes; Tirso Diaz-Jares, AD. Production Services Company The Lift Gabriel Stavenhagen, exec producer; Cristina Barres, producer. Editorial Assembly Rooms Sam Rice Edwards, editor; Daniel Breheny, edit producer; Tamara Ishida, Rob McGuire & Bruna Manfredi, edit assistants. Postproduction Framestore Kamen Markov, VFX supervisor, creative director, VFX shoot supervisor; Tim Jenkinson, Billy Butler, CG supervisors; Johannes Sambs, head of CG; Aitor Echeveste, comp lead; Alexia Paterson, exec producer; Ben Stell, VFX producer; Alex Burford, VFX coordinator; Miguel De Hoyos, VFX shoot supervisor; Julio Leon, VFX shoot data wrangler; Billy Butler, Florian Rigollet & Evangelos Kapsopoulos, CG assets; Alfredo Santoriello, FX; Brad Noble, Nathan Clark, rigging; Oliver Cordwell, Anna Ventre & Zoe Woods, layout; Konstantin Nikolov, Jessica Kersey-Preston and Divyesh Shah, animation; Erik Weaver-Pronk, Cori Chan, Tim Jenkinson, Billy Butler, lighting; Aitor Echeveste, Sam Meisels, Jon Uriarte Sastre, Ian Copeland, Adam Tennant and Judy Barr, compositing; Nikola Yordanov, concept; Ivo Horvat, Chelsea Aston, DMP; Kamen Markov, Luigi Russo and Jason Farrow, Flame. Color Company 3 Jean-Clément Soret and Mattheu Toullet, colorists; Ellora Soret, exec producer; Edwin Elkington, Kerri Aungle, producers.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
