Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Credits
Client Sony Interactive Entertainment Brand PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Paula Hochberg, creative director; Gaby Grant, Jane Barker, John Trainor-Tobin, Jeppe Vidstrup, creatives; Nikki Cramphorn, Sally Pritchett, executive producers; Deborah McCartney, sr. producer; Hazel Corstens, producer; Lynn Murphy, jr. producer; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design. Production Company Academy Films Frédéric Planchon, director; Simon Cooper, managing partner/exec producer; Ben Roberts, producer; Natalie Isaac, production manager; Mauro Chiarello, DP; Yoann Bourgeois, choreographer; Monica Bidault, production designer; Paola Alfaro, costumes; Tirso Diaz-Jares, AD. Production Services Company The Lift Gabriel Stavenhagen, exec producer; Cristina Barres, producer. Editorial Assembly Rooms Sam Rice Edwards, editor; Daniel Breheny, edit producer; Tamara Ishida, Rob McGuire & Bruna Manfredi, edit assistants. Postproduction Framestore Kamen Markov, VFX supervisor, creative director, VFX shoot supervisor; Tim Jenkinson, Billy Butler, CG supervisors; Johannes Sambs, head of CG; Aitor Echeveste, comp lead; Alexia Paterson, exec producer; Ben Stell, VFX producer; Alex Burford, VFX coordinator; Miguel De Hoyos, VFX shoot supervisor; Julio Leon, VFX shoot data wrangler; Billy Butler, Florian Rigollet & Evangelos Kapsopoulos, CG assets; Alfredo Santoriello, FX; Brad Noble, Nathan Clark, rigging; Oliver Cordwell, Anna Ventre & Zoe Woods, layout; Konstantin Nikolov, Jessica Kersey-Preston and Divyesh Shah, animation; Erik Weaver-Pronk, Cori Chan, Tim Jenkinson, Billy Butler, lighting; Aitor Echeveste, Sam Meisels, Jon Uriarte Sastre, Ian Copeland, Adam Tennant and Judy Barr, compositing; Nikola Yordanov, concept; Ivo Horvat, Chelsea Aston, DMP; Kamen Markov, Luigi Russo and Jason Farrow, Flame. Color Company 3 Jean-Clément Soret and Mattheu Toullet, colorists; Ellora Soret, exec producer; Edwin Elkington, Kerri Aungle, producers.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
