This parody of Dove’s “Evolution” shows artificial beauty being created not for a woman but for a zany disheveled chicken character trying to foist himself off as clean, healthy, pristine Foster Farms poultry. After intensive makeup and then his photographs being digitally manipulated, an image of the bird appears on a giant billboard heralding him as fresh, natural chicken. A message then appears on screen which reads, “No wonder our perception of fresh chicken is so distorted.”
Credits
Agency: Grupo Gallegos Favio Ucedo, creative director; Martin Cerri, associate creative director; Rodrigo Trevi๏ฟฝo, Edgar Hernandez, copywriters; Andres Munera, art director; Valeria Maldini, agency producer. Production Company: Flip Films, Santa Monica Nicolas Kasakoff, Sebastian Schor, directors; Adrian Castagna, executive producer; Leda Nasio, producer; Leandro Filloy, DP. Editorial: Ultra High Frequency (UHF), Santa Monica Voltron, editor Visual Effects: .Bling Imaging Fernando Zorrilla, effects supervisor
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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