Kenny of O Positive directed this offbeat ad in which an office employee decked out in a matador’s outfit does whatever it takes to get invited to an international golf tour. Turns out the prospective tour destination has been changed from Spain to Scotland, rendering his costume obsolete.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Greg Hahn, Mike Smith, executive creative directors; Gianfranco Arena, creative director/art director; Peter Kain, creative director/copywriter; Amy Wertheimer, executive producer. Production Company: O Positive Films Kenny, director; Marc Grill, exec producer; Jason Reda, production supervisor; Bob Gantz, DP; Jason Edmonds, production designer. Editorial: MacKenzie Cutler Erik LaRoi, editor; Melissa Miller, exec producer. Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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