Jim Jenkins of O Positive directed this comedic spot in which three employees carrying their golf club bags see their boss at the hotel check-in desk sans his golf clubs. Turns out the head honcho had his clubs delivered to the hotel via FedEx. But the workers instead think that they made a big mistake bringing clubs to a company junket–so they immediately go into a damage control mode. Agency is BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Mike Smith, Greg Hahn, executive creative directors; Gianfranco Arena, Peter Kain, creative directors; Elise Pavone, producer. Production Company: O Positive Films Jim Jenkins, director Editorial: MacKenzie Cutler Ian Mackenzie, editor Audio: Sound Lounge Tom Jucarone, mixer.
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. โLucieโ retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, โLucieโ takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
โIn a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucieโs story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,โ said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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