A young hotshot clerk has solved his office’s shipping needs with carrier pigeons. These aren’t your father’s pigeons, though, as they are rigged with electronic navigation systems to ensure accurate delivery. An impressed boss asks how this “system” can accommodate large packages–to which our young guru clerk has the answer, giant robotic-like pigeons. But once deployed, these pigeons create mass chaos on the city below, leading the head honcho to nonchalantly conclude that his office better stick with FedEx for its shipping services.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Eric Silver, executive creative director; Reuben Hower, associate creative director/copywriter; Gerard Caputo, creatie director/art director; Elise Greiche, executive producer. Production Company: MJZ Tom Kuntz, director; Jeff Cronenweth, DP. Editorial: MacKenzie Cutler Gavin Cutler, editor Visual Effects: Framestore NY Dave Hulin, Murray Butler, animators; Satoko Linuma, FX producer.
Screenwork Type:Top Spot
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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