A young hotshot clerk has solved his office’s shipping needs with carrier pigeons. These aren’t your father’s pigeons, though, as they are rigged with electronic navigation systems to ensure accurate delivery. An impressed boss asks how this “system” can accommodate large packages–to which our young guru clerk has the answer, giant robotic-like pigeons. But once deployed, these pigeons create mass chaos on the city below, leading the head honcho to nonchalantly conclude that his office better stick with FedEx for its shipping services.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Eric Silver, executive creative director; Reuben Hower, associate creative director/copywriter; Gerard Caputo, creatie director/art director; Elise Greiche, executive producer. Production Company: MJZ Tom Kuntz, director; Jeff Cronenweth, DP. Editorial: MacKenzie Cutler Gavin Cutler, editor Visual Effects: Framestore NY Dave Hulin, Murray Butler, animators; Satoko Linuma, FX producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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