To promote NASCAR coverage on ESPN, this spot taps into our fascination with speed–as seen through the eyes and heard through the ears of children.
Credits
Agency: Wieden+Kennedy | New York. Kevin Proudfoot and Todd Waterbury, executive creative directors; Derek Barnes and Paul Renner, creative directors; Greg Kalleres, copywriter; Stuart Jennings, art director; Gary King, head of production; Temma Shoaf, producer Production Company: Moxie Pictures Henry Lu, director; Scott Henrickson, DP; Robert Fernandez, executive producer; Karol Marrs, head of production; Tony Cantale, producer. Shot on location in and around Dallas. Editorial: Whitehouse Post Productions, New York Crandall Miller, editor; Kim O๏ฟฝDonnell, assistant editor; Corina Dennison and Lara Pilla, executive producers; Melanie Klein, producer. Postproduction: The Mill New York,Method Tom Poole, colorist,Jay Tilin, online editor; D. Todd Davidovich, executive producer; Angela Lupo, senior producer. Visual Effects: Brand New School Jonathan Notaro, director; Ludovic Schomo and Sarah Ancalmo, designer/art director; Jennifer Sofio and Danny Rosenbloom, executive producers; Kevin
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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