Baker Smith of harvest directed this spot in which we find out why a flight attendent, her beverage cart and a male passenger are free falling through the sky. We’re taken to “10,000 feet earlier” to discover that the man is weary and oblivious as he thinks he’s opening the lavatory door but instead is opening the emergency exit. He and the flight attendant are sucked out into the wild blue yonder. This bit of skydiving could have been avoided if the man had been energized by a late afternoon snack of Emerald Nuts.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, co-founder/creative director; Robert Riccardi, managing partner; Steve Simpson, creative director; Erik Enberg, copywriter; Will Hammond, art director; James Horner, producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, Scott Howard, exec producers; Rob Sexton, head of production/producer; Mala Vasan, line producer; Tony Wolberg, DP. Visual Effects: MPC (The Moving Picture Company) Franck Lambertz, VFX supervisor; Chris Clyne, Ben Davidson, Ryan Knowles, Nick Losq, John Roden, Che Sung Man, VFX team; Andrew Bell, exec producer; Allyson Nevil, post producer; Mark Gethin, telecine. Music: HUM Music+Sound Design, Santa Monica Debbie Landon, exec producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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