Jake Scott of RSA directed this confrontation on the football field which grows from two players to everyone in the stadium. Indeed as the slogan devised by San Francisco agency Heat relates, “Every Yard Is A Battle.”
Credits
Agency: Heat Steve Stone, creative director; Warren Cockrel, associate creative director/copywriter; Anna Rowland, art director; Chris Weldon, producer. Production Company: RSA Films Jake Scott, director Editorial: FilmCore San Francisco Doug Walker, editor.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment