To promote Dunkin’ Donuts’ SoBe Energy Coolatta drink to a teen audience, this spot shows youngsters energized to tear everything in sight into perfect halves, from a phonebook to a mattress to a canoe to even an automobile.
Credits
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Tim Cawley, group creative director/copywriter; Kevin Daley, group creative director/art director; Alex Vainstein, producer. Production Company: Epoch FIlms, NY Office Phil Morrison, director; Doug Halbert, executive producer; Marc Marrie, line producer; Benoit Debie, DP. Editorial: The Whitehouse Dan Maloney, editor; Fabiola Newman, Jeff Jay, assistant editors; JoJo Scheerer, editorial producer. Postproduction: Smoke & Mirrors NY,The Mill New York Nick Tanner, Flame artist; Paul O’Beirne, producer.,Fergus McCall, colorist; Alex Maxwell, assistant colorist; Angela Botta, telecine producer. Music: Soundtrack Recording Group Mike Secher, composer. Audio: Soundtrack Recording Group Mike Secher, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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