Unrealistic, fashion model-like standards for what constitutes female beauty bombard us in this piece, making it clear parents and mentors of young girls ought to talk to their kids about the essence of beauty before their heads are full of unhealthy, unrealistic visions promulgated by the fashion/beauty/cosmetics industry.
Agency: Ogilvy & Mather Janet Kestin, Nancy Vonk, chief creative officers; Tim Piper, associate creative director/art director/copywriter; Mike Kirkland, art director/copywriter; Stuart Campbell, Sharon Lee Pan, art directors; Brenda Surminski, executive producer; Jeff McDougall, producer. Editorial: Soho Post, Toronto Doug Morris, executive producer; Stefani Kouverianos, post producer; Kevin Gibson, online/offline editor; Tim Piper, offline editor. Rogue Editorial, Toronto. Mark Sheehan, assistant editor. Postproduction: Notch Bill Ferwerda, colorist; Dan Stone, assistant. Audio: Vapor Music
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More