Unrealistic, fashion model-like standards for what constitutes female beauty bombard us in this piece, making it clear parents and mentors of young girls ought to talk to their kids about the essence of beauty before their heads are full of unhealthy, unrealistic visions promulgated by the fashion/beauty/cosmetics industry.
Credits
Agency: Ogilvy & Mather Janet Kestin, Nancy Vonk, chief creative officers; Tim Piper, associate creative director/art director/copywriter; Mike Kirkland, art director/copywriter; Stuart Campbell, Sharon Lee Pan, art directors; Brenda Surminski, executive producer; Jeff McDougall, producer. Editorial: Soho Post, Toronto Doug Morris, executive producer; Stefani Kouverianos, post producer; Kevin Gibson, online/offline editor; Tim Piper, offline editor. Rogue Editorial, Toronto. Mark Sheehan, assistant editor. Postproduction: Notch Bill Ferwerda, colorist; Dan Stone, assistant. Audio: Vapor Music
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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