A shiny red Dodge Journey crossover vehicle emerges from a home’s garage in suburbia. A group of friends then enter the vehicle. But like the garage and all the surroundings, the driver and passengers appear in black-and-white animation. They look like character drawings but are far more expressive than what is normally associated with that medium.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; James Clunie, VP, creative director; Michael Folino, creative director; Kevin Wilson, senior producer. Production Company: The Ebeling Group Mick Ebeling, Dex Deboree, executive producers; Sue Lee, senior producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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