James Rouse and 72andSunny once again teamed on this look at the wonders of the world to the beat of astronauts crooning “Boom De Ya Da,” with music from Beacon Street Studios. Composers were Andrew Feltenstein and John Nau.
Credits
Agency: 72andSunny Jason Norcross, Bryan Rowles, creative directors; Andy Kadin, writer; Christina Kelly, designer; Angelo Ferrugia, producer. Production Company: Outsider USA James Rouse, director; Maxwell Goldman, DP. Editorial: BEAST, Los Angeles Lucas Eskin, editor; Andrew Cahn, assistant editor. Visual Effects: Method Kirk Balden, Flame artist Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, producer. Audio: Lime Studios Rohan Young, Joel Waters, sound designers/audio mixers.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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