An “I Exist!” meeting brings together Santa Claus, Bigfoot, the Easter Bunny, the Tooth Fairy et al–and a Diet Dr Pepper delivery guy. The latter doesn’t seem to fit until he astonishes the others with his unbelievable claim that a diet softdrink with no calories is actually taste and thirst satisfying.
Credits
Agency: DeutschLA, Inc. Eric Hirshberg, chief creative officer; Chris Ribeiro, group creative director; Marius Gedgaudas, sr. designer; Tracey Jones, sr. producer; Victoria Guenier, executive producer. Production Company: Bent Image Lab Ken Lidster, director; Ray Di Carlo, exec producer; Tsui Ling Toomer, sr. producer; Kara Place, prdoucer; Mark Eifert, DP; Jay Wesley Jones, DP-product shoot; Jim Birkett, stage manager; Curt Enderle, art director/set designer; Solomon Burbridge, art department director; Steve Hess, storyboard artist; Jeff Riley, Jerold Howard, principal animators; JD Dawson, editorial supervisor; Tarn Fox, After Effects supervisor; Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Dan Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane, art department; Brett Superstar, Steve Hess, Monique Ligons, Colin Batty, character design; Orland Nutt, Brian Kinkley, Jay Twenge, Sean Saul, composite artists (After Effects); Traci Cook, 2D composite artist. Postproducti
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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