A construction worker in a bulldozer is about to demolish a playground in front of a group of kids. But he flashes a big smile as he informs the children that their playground is going to become a power station. His grin wins over the kids, who seem happy at the prospect of their playground being destroyed. A super appears that reads, “You can say anything with a smile,” followed by the Crest toothpaste logo.
Credits
Agency: Saatchi & Saatchi Gerry Graf, executive creative director; Kerry Keenan, Alison Gragnano, creative directors; Nathan Frank, copywriter; Dan Lucey, art director; Colin Pearsall, Maura Hurley, producers. Production Company: Station Film Harold Einstein, director; Bob Gantz, DP; Stephen Orent, Tom Rossano, executive producers; Ken Licata, line producer. Shot on location in Far Rockaway, New York. Editorial: MacKenzie Cutler,Schmigital Ian Mackenzie, editor.,Sarah Edwards, online editor/titling/logo graphics. Postproduction: Company 3 New York Tim Masick, colorist. Audio: MacKenzie Cutler Marc Healy, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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