Directing duo Smith & Foulkes of Nexus Productions created this animated town in which live action folks cavort with assorted creatures and things, all to the beat of a catchy tune. The community is connected by the TV, phone and Internet services provided by Comcast. Agency is Goodby, Silverstein & Partners.
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, creative director/partner; Chris Ford, group creative director; Paul Charney, associate creative director/copywriter; Stefan Copiz, associate creative director/art director; Andrew Bancroft, copywriter/lyrics; Tanya LeSieur, exec producer; Ashley Sferro, producer. Production Company: Nexus Productions, London,Bright Pictures Inc Smith & Foulkes, directors; Chris O’Reilly, Julia Parfitt, exec producers; Isobel Conroy, producer; Fletcher Moules, art director/VFX supervisor; Chris Martin, illustration and character design.,Rudy Callegari, exec producer; Ueli Steiger, DP. Music: Stimmung Greg Griffith, composer; Gus Koven, sound designer; Kelly Fuller, exec producer. Audio: Eleven Jeff Fuller, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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