Andy Fogwill of Landia directed this spot featuring a newscast which isn’t informative as important info is obscured by Spanish-language subtitles. The message from agency Grupo Gallegos for client CableLatino de Comcast: “When you don’t watch TV in your language, you miss half the story.”
Credits
Agency: Grupo Gallegos Favio Ucedo, Juan Oubina, creative directors; Martin Cerri, associate creative director/copywriter; Fernando Fryd, Lulu Reynal, copywriters; Andres Munera, art director; Carlos Barciela, producer. Production Company: Landia Andy Fogwill, director; Juan Taylor, producer; Juan Carlos Ferro, DP.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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