Randy Krallman of Smuggler directed this spot in which a couple seated on the living room couch has their TV service interrupted due to lack of a satellite signal. No problem–they can entertain themselves romantically, suggests the gal. Only problem is they can’t kiss because the guy is a “Dish Head,” with a satellite dish preventing their lips from meeting. Agency is Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, executive creative director; Paul Charney, Stefan Copiz, associate creative directors; Javier Torok, art director; John Lightstone, copywriter; Tod Puckett, executive broadcast producer; Leila Seghrouchni, broadcast producer; Beth Schuenemann, digital artist. Production Company: Smuggler Randy Krallman, director; Maryse Alberti, DP; Paula Cohen, line producer. Editorial: HutchCo, Los Angeles Jim Hutchins, editor; Joaquin Machado, assistant editor; jane Hutchins, exec producer. Visual Effects: Brickyard VFX,Lifelong Friendship Society , Music: Big Foote Audio: Lime Studios
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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