Smith & Foulkes of Nexus Productions, London, directed this largely animation piece pitting basketball superstars LeBron James and Yao Ming against one another for Coke out of Wieden+Kennedy, Portland, Ore. The Summer Olympics-themed spot shows Ming and James each accompanied by symbols of their respective countries which underscore the differences between them. Ultimately, though, they share something in common, each holding a bottle of Coca-Cola.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Sheena Brady, creative directors; Dylan Lee, copywriter; Mira Kaddoura, art director; Kevin Diller, producer. Production Company: Nexus Productions, London Smith & Foulkes, directors; Julia Parfitt, executive producer; Melody Sylvester, producer. Editorial: Digital One
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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