Macy’s Thanksgiving Day Parade balloon characters compete against one another to grab a coveted bottle of Coke (also a larger than life balloon) in this tour de force directed by Nicolai Fuglsig of MJZ, with visual effects by The Mill, New York, for agency Wieden+Kennedy, Portland, Ore. Charlie Brown beats out Stewie and Underdog in the quest for The Real Thing.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Sheena Brady, creative directors; Matt Hunnicutt, senior producer. Production Company: MJZ Nicolai Fuglsig, director; Ellen Kuras, DP; Eric Stern, executive producer; Emma Wilcockson, producer; Robb Buono, production designer. Editorial: The Whitehouse Russell Icke, editor; Justin Kumpata, post producer; Joanna Manning, assistant editor. Visual Effects: The Mill, New York Angus Kneale, creative director/VFX supervisor/lead Flame artist; Bethan Thomas, VFX producer; Andrew Proctor, VFX supervisor/CG artist/Shake compositor; Asher Edwards, VFX supervisor/producer; Ben Smith, senior CG artist; JongJin Choi, CG artist/Shake compositor; Keith Kim, Glen Swetez, Rob Petrie, Kevin Ives, Justin Zurrow, Wyatt Savarese, Emily Meger, Mike Panov, Joshua Merck, Dylan Maxwell, Douglas Luka, Vince Baertsoen, Yann Mabile, Tomas Salles, Yorie Kumalasari, CG artists; Dan Williams, lead Flame artist; Pheng Sisopha, Randy McEntee, Flame artists; Jeff Robbins, Sm
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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