Daniel Kleinman of Rattling Stick, London, and bicoastal Epoch Films directed this :60 which shows a student fast asleep after studying all night for a final exam in history. Unfortunately it’s 11:25 a.m. and his test starts in five minutes. But not to worry–historical figures spring to life from his textbooks and figure out a way to rouse the lad.
Agency: Wieden+Kennedy | Portland Mark Fitzloff, Susan Hoffman, executive creative directors; Hal Curtis, Sheena Brady, creative directors; Brian Murphy, copywriter; Nate Miller, art director; Ben Grylewicz, executive producer; Jennifer Fiske, producer. Production Company: Rattling Stick, London,Epoch FIlms, NY Office Daniel Kleinman, director; Johnnie Frankel, exec producer; Antonio Paladino, DP.,Jerry Solomon, exec producer; James Hatcher, line producer. Editorial: Cut + Run, LA Steve Gandolfi, Isaac Chen, editors; Michelle Burke, post executive producer; Carr Schillling, post producer. Visual Effects: MPC (The Moving Picture Company) Chris Allen, producer; Stefano Salvini, Jonathan Davies, line producers; Heather Goodenough, production assistant; Yourick Van Impe, Robin Carlisle, VFX supervisors; Michael Gregory, Mikael Pettersson, Matthew Unwin, Rob Walker, 2D team; James Bailey, Anthony Bloor, Andrew Brooks, Jason Brown, Tim Civil, Craig Crane, Adam Elkins, Daniel Elliot, Guy Elson,
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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