To promote its client ClearWay Minnesota’s QUITPLAN smoking cessation program, Minneapolis agency Clarity Coverdale Fury called upon director Allen Coulter of Hungry Man to direct a “trailer” promoting a movie about an overly protective father comicly trying to come to grips with the fact that his little girl is getting married. It turns out, though, that this trailer isn’t playing in a movie theater but rather on a TV set in a hospital room–and is being watched by a bed-ridden dad and his 20something daughter. They stare at the screen, uncomfortably, all too aware of the irony. An art card reads, “If you’re not planning to quit smoking, what are you planning?”
Credits
Agency: Clarity Coverdale Fury Advertising Jac Coverdale, executive creative director; Michael Atkinson, creative director/writer; Jim Landry, art director; Rich McCracken, brand development supervisor; Kris Wong-Barrie, producer. Production Company: Hungry Man, Inc Allen Coulter, director; Dan Duffy, executive producer; Caroline Gibney, sr. producer; Rich Krekian, line producer; Tami Reiker, DP. Editorial: Schnitt, Minneapolis Charlie Schwartz, editor Postproduction: Pixel Farm Oscar Oboza, colorist Music: Pixel Farm Ken Chastain, composer. Barbarella Productions, Minneapolis Tommy Barbarella, composer Sound Design: Pixel Farm Ken Chastain, sound designer Audio: Pixel Farm Ken Chastain, audio mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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