Psyop directed this commercial in which a Citro�n navigates the terrain, moving freely about–except that the terrain is constantly moving like a procession of dominoes from one topography to the next. Still, the Citro�n holds its ground and makes a remarkably smooth journey. Creative came out of Agence H, Paris.
Credits
Visual Effects: Psyop Laurent Ledru, creative director; Blythe Dalton, producer; Minh Ly, associate producer; Chris Sage, VFX supervisor; Paul Cayrol, Georgia Tribuiani, Kenesha Sneed, designers; Joshua Wiesenfeld, Philippe Collange, Charles Ratteray, storyboard artists; Brett Nicoletti, editor; Brendon Kachel, Andrew Park, Matt Conway, Eric Mattson, matte painters; Alex Kolasinski, lead Flame; Jodi Tyne, John Shirley, David Parker, Flame; Lori Miller, lead desktop compositor; Lane Jolly, Ryan Raith, compositors; Gregg Lukomski (Halon), previz; Chris Sage, 3D lead; Wendy Klein, Julian Fitzgerald, Freddy Oropreza, Andrew Romatz, modelers; Sean Kealey, rigger; Freddy Oropeza, Greg Gangemi, Matt Connoly, Yvain Gnabro, Yuchiro Yamashita, animators; Greg Gangemi, lighter; Krystal Chinn, Stephen Hollbrook, roto; Mark Lipsmeyer, tracker; John Sparks, Brian Alvarez, Wayne Hollingsworth, particles.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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