David Gordon Green of Chelsea directs Clint Eastwood in this Super Bowl spot which is an anthem for America as it looks to rise from tough economic times. Eastwood in a sense serves as a coach delivering a halftime pep talk to spark a rally. He notes that the second half is about to begin and the world will again hear our engines roar.
Credits
Agency: Wieden+Kennedy | Portland Aaron Allen, Michael Tabtabai, Joe Staples, creative directors; Kevin Jones, Smith Henderson, Matthew Dickman, copywriters; Jimm Lasser, art director; Bob Wendt, producer; Tamar Berk, project manager; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: Chelsea David Gordon Green, director; Allison Amon, Lisa Mehling, Patrick McGoldrick, exec producers; Melinda Nugent, line producer; Eric Treml, DP. Editorial: Joint Editorial, Portland, Ore Tommy Harden, editor; Nicholas Davis, assistant editor; Ryan Shanholtzer, Jennifer Patterson, post producers; Patty Brebner, post executive producer. Visual Effects: Method Robert Owens, VFX exec producer; Claus Hansen, Flame artist; Colin Clarry, VFX producer; Method, titles/graphics. Audio: Eleven Jeff Payne, mixer; DJ Fox-Engstrom, producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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