Absurdity takes a beating in this offbeat Skittles ad in which a man pays the price for looking like a pinata. It seems folks can’t resist battering him in the hope that he will burst open, yielding a treasure trove of Chocolate Skittles. Bur our victim exacts some revenge, putting an attacker to shame.
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Ian Reichenthal, Scott Vitrone, group creative directors; Craig Allen, art director; Eric Kallman, copywriter; Nancy Aviram, senior producer; Laura Rosenshine, assistant producer. Production Company: MJZ Tom Kuntz, director; Brian Newman, DP; David Zander, Jeff Scruton, executive producers; Scott Kaplan, producer. Editorial: MacKenzie Cutler Gavin Cutler, editor Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: The Mill, New York Angus Kneale, Flame artist; Jo Arghiris, producer. Sound Design: MacKenzie Cutler Marc Healy, sound designer. Audio: Sound Lounge Philip Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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