Lance Acord of Park Pictures directed and shot this nostalgic spot marking the impending 100th birthday of Chevrolet, taking historic still photos and framing them with modern-day settings. Agency is Goodby, Silverstein & Partners, San Francisco. Visual effects/post house is a52.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, Jamie Barrett, creative directors; Hunter Hindman, executive creative director; Stefan Copiz, associate creative director; Tyler McKeller, original concept/copywriter; Conor Duignan, producer; Hilary Coate, executive producer; Ryan Wilson, assistant producer. Production Company: Park Pictures Lance Acord, director/DP; Mary Ann Marino, exec producer; Caroline Kousidonis, line producer. Editorial: Final Cut Hal Honisberg, editor; Chris Amos, assistant editor; Saima Awan, exec producer; Suzy Ramirez, editorial producer. Visual Effects: A52 Stefan Gallot, lead Flame artist; Jennifer Sofio Hall, exec producer; Heather Johann, VFX producer. Audio: Lime Studios Joel Waters, mixer.
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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