Eric Saarinen of TWC, Santa Monica, directed this journey through time for Chevrolet and Campbell-Ewald, culminating in a peek at the future, which includes Chevy’s electric Volt car in 2010. The spot is a collection of period pieces as we see the evolution of a gas station over the years, finally reaching a point in the future where such a fill-up station might not be needed.
Credits
Agency: Campbell-Ewald Michael Stelmaszek, Robin Todd, creative directors; Duffy Patten, copywriter; Bob Guisgand, art director; Joe Knisely, producer. Production Company: TWC (Thomas Winter Cooke) Eric Saarinen, director/DP; Mark Thomas, managing director; Steve Ross, executive producer; Craig Repass, producer; Geoff Clough, production supervisor.
Editorial: BEAST, Los Angeles Igor Kovalik, editor; Valerie Petrusson, executive producer;Ashley Hydrick, producer Amanda Elliott, assistant editor. Postproduction: Company 3 Los Angeles Mike Pethel, colorist. Visual Effects: Ntropic Nathan Robinson, Andrew Sinagra, creative directors; Dana Townsend, exec producer; Kara Holmstrom, Esther Gonzalez, producers; Nathan Walker, lead Inferno artist; Peter Hamilton, CG supervisor; Dominik Bauch, Maya Korenwasser-Bello, Matt Tremaglio, Jesse Boots, Inferno artists; Deb Santosa, James McCarthy, Dustin Zachary, Javier Bello, Thomas Briggs, Robert Hubbard, CG artists; Marie Denoga, Ed Anderson,
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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