A man innocently asks another where the nearest Capital One Bank branch is located. The other guy responds by summoning a push pin mapping software program on his laptop PC. A red push pin appears on a map pictured on the computer screen. But this locating system translates quite differently in the real world as giant push pins fall out of the sky and land in the streets outside bank branches citywide. The last pin drops right across the street from the coffeeshop where the original two guys are sitting.
Agency: BBDO Atlanta Stephen McMennamy, creative director; Melanie Lambertson, producer. Editorial: P.S. 260, Inc. Dustin Stephens, editor; Mitch Stockwell, producer. Postproduction: The Filmworkers Club Rob Churchill, VFX director; Mary O’Gara, exec producer; Rick Thompson, Inferno artist; Jen Gajos, Flame artist; Charlie Peterson, Matt Daly, CG artists; Matt Green, editorial assistant. Music: Tonefarmer Christina Tortorelli, executive producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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