The term “still life” takes on new meaning as still photgraphy is brought to life, showing a progression from taking a hike in a pick-up backyard football game to a TD pass being caught by a pro receiver in a huge stadium. The progression also shows the photographer coming of age, from amateur to an artist with vision in this spot conceived by Grey, New York, directed by Andrew Douglas of Anonymous Content, and edited by Michael Elliot of Mad River Post.
Credits
Agency: Grey | New York Tor Myhren, chief creative officer; Art Halper, Stephen Krauss, creative directors; Doug Fallion, assistant creative director/art director; Nick Childs, director of content development; James McPherson, executive producer; Madhurl Sherman, associate producer; Jared Schlemovitz, music producer. Production Company: Anonymous Content Andrew Douglas, director; Flor Collins, DP; Andy Traines, executive producer; Dave Morrison, exec producer/head of commercials; Sue Ellen Clair, head of production; Aris McGarry, producer; Maggie Lopez, production supervisor. Visual Effects: Asylum,Asylum Paul O’Shea, VFX supervisor; Marc Varisco, on set VFX supervisor; Michael Pardee, exec producer; Mark Kurtz, producer; Mike Hanley, biddin gproducer; Ryan Meredith, associate producer; Miles Essmiller, Inferno artist; Eddie Offerman, 3-D tracking; Tim Clark, matte painting; Alexi Steinhauer, texturing; Junko Schugardt, Chris Cortese, Merlin Carroll, rotoscoping.,Paul O’Shea, VFX supervisor; Ma
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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