The term “still life” takes on new meaning as still photgraphy is brought to life, showing a progression from taking a hike in a pick-up backyard football game to a TD pass being caught by a pro receiver in a huge stadium. The progression also shows the photographer coming of age, from amateur to an artist with vision in this spot conceived by Grey, New York, directed by Andrew Douglas of Anonymous Content, and edited by Michael Elliot of Mad River Post.
Credits
Agency: Grey | New York Tor Myhren, chief creative officer; Art Halper, Stephen Krauss, creative directors; Doug Fallion, assistant creative director/art director; Nick Childs, director of content development; James McPherson, executive producer; Madhurl Sherman, associate producer; Jared Schlemovitz, music producer. Production Company: Anonymous Content Andrew Douglas, director; Flor Collins, DP; Andy Traines, executive producer; Dave Morrison, exec producer/head of commercials; Sue Ellen Clair, head of production; Aris McGarry, producer; Maggie Lopez, production supervisor. Visual Effects: Asylum,Asylum Paul O’Shea, VFX supervisor; Marc Varisco, on set VFX supervisor; Michael Pardee, exec producer; Mark Kurtz, producer; Mike Hanley, biddin gproducer; Ryan Meredith, associate producer; Miles Essmiller, Inferno artist; Eddie Offerman, 3-D tracking; Tim Clark, matte painting; Alexi Steinhauer, texturing; Junko Schugardt, Chris Cortese, Merlin Carroll, rotoscoping.,Paul O’Shea, VFX supervisor; Ma
Screenwork Type:Top Spot
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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