Peter Care of Bob Industries directed this spot for Crispin Porter+Bogusky in which ice cream vendors are distraught, junking their trucks, pushcarts and their livelihoods in the face of Burger King introducing an inexpensive soft serve ice cream cone.
Credits
Agency: Crispin Porter + Bogusky Rob Reilly, Andrew Keller, co-executive creative directors; James Dawson-Hollis, Bill Wright, creative directors; Dave Swartz, art director; Andy Ure, copywriter; Matt Bonin, VP/group executive producer; Nicole Schofield, integrated producer. Production Company: Bob Industries Peter Care, director; T.K. Knowles, Chuck Ryant, executive producers; Bart Lipton, line producer; Jo Willems, DP. Editorial: Lost Planet Patrick Griffin, editor; Betsy Beale, executive producer; Meagan Carroll, producer; Louise Crane, assistant editor. Postproduction: Method Claus Hansen, online editor. Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, producer. Audio: Eleven Jeff Payne, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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