A downtrodden mutt gets a fortuitous break when he’s splashed by a mud puddle, making him a quasi-Dalmation and getting him into the good life as a firehouse mascot, a canine counterpart to Bud’s famed Clydesdales.
Credits
Agency: DDB | Chicago Paul Tilley, managing director/creative; Barry Burdiak, senior VP/group creative director/copywriter; John Hayes, VP/creative director/art director; Patrick Knoll, copywriter; Kate Hildebrant, senior producer. Production Company: PYTKA Joe Pytka, director/DP; Tara Fitzpatrick, executive producer Editorial: Panic & Bob, Toronto David Baxter, editor Postproduction: Notch Bill Ferwerder, colorist Axyz, Toronto James Andrews, Dave Giles, Lukas Drake, Shannon Belt, Joel Saunders, Inferno artists; Robin Mitchell, matte painter; Irene Payne, producer. Sound Design: Elias Arts David Gold, creative director; Jimmy Haun, composer; Ann Haugen, executive producer; Dean Hovey, sound designer Audio: Lime Studios Loren Silber, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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