Erich Joiner from Tool of North America directed this viral spot which heralds an office’s most successful charitable clothing drive ever. The secret to this resounding success–donors receive a Bud Light for each article of clothing donated. This leads to many office workers shedding their attire as well as their inhibitions, creating some awkward yet humorous moments as conceived by DDB Chicago.
Agency: DDB Chicago, Inc. Chris Roe, Chuck Rachford, VPs/creative directors; Mark Gross, group creative director; Jason Karley, associate creative director/copywriter; Galen Graham, associate creative director/art director; Jamie Overcamp, art director; John Hart, copywriter; Scott Kemper, producer. Production Company: Tool of North America Erich Joiner, director; Brian Latt, Jennifer Siegel, exec prdoucers; Dustin Calliff, exec producer, digital; Joby Ochsner, line producer; Mark Plummer, DP; Samantha Gore, production designer. Editorial: Whitehouse Post Productions, Chicago Matthew Wood, editor; Kristin Branstetter, producer. Postproduction: The Filmworkers’ Club, Chicago Rob Churchill, online artist Sound Design: Another Country John Binder, sound designer.
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
โWe wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,โ said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, โItโs a charming story that is so true of Christmas and so naturally adds to our brand idea โWherever We Goโ.โ
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