A dog endures being bullied and then imprisoned in a moving tire only to ultimately score a victory when that tire rolls through a village and into a closed butcher shop, enabling the pooch to indulge his carniverous appetite to the max. A voiceover intones, “For driver who want to get the most out of their journey, it’s Bridgestone or nothing.”
Credits
Agency: The Richards Group, Dallas. Glenn Dady, creative director; Mike Duckworth, associate creative director/copywriter; Peter Everitt, associate creative director/art director; JR Dixon, producer. Production Company: House of Usher Kinka Usher, director; Max Malkin, DP; Nancy Hacohen, executive producer; Kathy Rhodes, producer. The Italian Production Service, Milan and Rome. Claudio Carrer, production service producer. Editorial: Nomad Editorial Company Tom Muldoon, editor. Postproduction: Company 3 Los Angeles Sean Coleman, colorist. Visual Effects: Method Alex Frisch, VFRX shoot suopervisor, lead 2D artist; James LeBlock, lead 3D artist; Seb Caudron, Tara DeMarco, 2D artists; Felix Urquiza, Matt Longwell, 3D artists; Lisa Houck, executive producer; Aaron Kisner, chandra Irving, Stephanie Gilgar, producers. Music: Beacon Street Studios Danny Dunlap, John Nau, Andrew Feltenstein, composers/arrangers Sound Design: Nomad Editorial Company Tom Stamatio, sound desig
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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