In this animation spot, four bouncy babies are seen merrily driving along in a car. Low on fuel, they eye several gas stations, one more unappealing than the next until they drive into a BP station.
Credits
Agency: Ogilvy & Mather David Fowler, creative director; Don Miller, art director; Ryan Ingram, copywriter; Maris Garelli, senior producer. Production Company: Mekanism Ian Kovalik, director; Jason Harris, executive prdoucer; Chris Weldon, Melissa Duggan, producers. Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers. Audio: Lime Studios Rohan Young, mixer. Animation: Mekanism Richard Krolewicz, illustrator Juicebox Animation, San Francisco Cliff Mueller, Oliver Moore, animators; Alex Brownell, executive producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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