Ken Lidster of Bent Image Lab directed this spot in which Bumble, a.k.a. the Abominable Snowman, has lost his monster mojo. Unable to scare some elves, he turns to the Bing search engine for some helpful videos that lead to him again becoming a creature to fear. After Bing, Bumble’s roar scares the daylights of those same elves.
Credits
Production Company: Bent Image Lab Ken Lidster, director; Ray Di Carlo, Tsui Ling Toomer, executive producers; Kara Place, senior producer; Keith Rice, production coordinator; Octavia Hunter, assistant director; Dan Ackerman, DP; Jerold Howard, Joe Mello, animators; Greg Arden, art director; Evan Stewart, art coordinator; Matt McKenna, puppet lead; Kimi Kaplowitz, Marty Easterday, Brandy Cochrane, Hazel Malone, puppet fabrication; Samala Coffey, Maeve Callahan, junior puppet fabrication; Kate Fender, puppet costumer lead; Sarah Frechette, puppet costumer; Gary McRobert, armaturist; Sam Niemann, storyboard artist; Abbey Paccia, Stephen Bodin, Traci Cook, 2D artists; Brian Peitrowski, models; Perci Harding, Mich Conklin, modelmakers; Tony Candelaria, sculptor; Keenan Keeley, Loren Candela, set fabrication; John Kirkley, set dresser; Jeremiah Brooks, set fabrication PA; Christina Owen, scenic lead; Becky Steele, Mattie Bowden, Derek Bourcier, Renee Staeck, Jesse McManis, Katlin Kennedy, Stephanie Loftis, art PA
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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