A stop motion paper animation tour de force starts out on a single tree that grows from a bud and bears bunches of grapes. From there, rows and rows of trees blossom, placing us in a vineyard which yields another paper creation–a Beringer label affixed to a bottle of wine.
Credits
Agency: Publicis & Hal Riney Roger Camp, chief creative officer; Dave Verhoef, director of integrated production; Rich North, art director; Adam Koppel, copywriter; Sara Krider, producer. Production Company: Paranoid U.S. Olivier Gondry, director; Philiip Detchmendy, Claude Letessier, executive producers; Cathleen O’Conor, head of production; Richard Berman, producer; Neil Shapiro, DP; Len Burge, Mike Mayfiueld, Ben Zelkowitz, Sam Winkler, Emile Gondry, animators; Su Blackwell, paper artist. Editorial: Paranoid U.S. Olivier Gondry, editor; Michael Moretti, additional editor. Postproduction: Buf Thibault Debadeye, Flame artist; Vanessa Fourgeaud, producer. Visual Effects: Paranoid U.S. Olivier Gondry, visual effects lead artist; Christine Schneider, producer. Music: Mophonics Brad Breeck, composer. Audio: Eleven Jeff Fuller, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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