Director Nicolai Fuglsig of MJZ, The Mill, N.Y., and BBH London teamed on this wild commute from home to work via rollercoaster on behalf of Barclaycard. The guy enjoys the ride, getting an eyeful in a high-rise apartment he whizzes past, and even picking up a quick breakfast when the rollercoaster slows by a mini-store.
Credits
Agency: Bartle Bogle Hegarty, London Adam Tucker, creative director; Szymon Rose, art director; Daniel Schaefer, copywriter, Olly Chapman, producer; Matthew Towell, assistant producer. Production Company: MJZ Nicolai Fuglsig, director; Debbie Turner, exec producer; Suza Horvat, producer; John Lowe, 1st assistant director; Alwyn Kuchler, DP; Jeremy Hindle, production designer; Kelly Kerby, SFX supervisor. Editorial: Final Cut Rick Russell, editor; Edward Line, Stacy Peterson, assistant editors; Laura Patterson, producer. Visual Effects: The Mill, New York Dan Roberts, VFX producer; Angus Kneale, shoot supervisor; Ben Smith, shoot supervisor/CG supervisor; Wyatt Savarese, Ruben Vandebroek, shoot supervisors/CG artists; Alex Lovejoy, Dan Williams, lead Flame artists; Melissa Graff, Flare artist; Nitant Karnik, Nuke; Cole Schreiber, Naomi Anderlini, Corey Brown, Stefan Coory, Ian Richardson, Flame artists; Jeff Robins, Smoke artist; Keith Sullivan, Rosalind Paradis, Robert Bruce, Suzanne Dye
Screenwork Type:Top Spot
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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