Director Nicolai Fuglsig of MJZ, The Mill, N.Y., and BBH London teamed on this wild commute from home to work via rollercoaster on behalf of Barclaycard. The guy enjoys the ride, getting an eyeful in a high-rise apartment he whizzes past, and even picking up a quick breakfast when the rollercoaster slows by a mini-store.
Credits
Agency: Bartle Bogle Hegarty, London Adam Tucker, creative director; Szymon Rose, art director; Daniel Schaefer, copywriter, Olly Chapman, producer; Matthew Towell, assistant producer. Production Company: MJZ Nicolai Fuglsig, director; Debbie Turner, exec producer; Suza Horvat, producer; John Lowe, 1st assistant director; Alwyn Kuchler, DP; Jeremy Hindle, production designer; Kelly Kerby, SFX supervisor. Editorial: Final Cut Rick Russell, editor; Edward Line, Stacy Peterson, assistant editors; Laura Patterson, producer. Visual Effects: The Mill, New York Dan Roberts, VFX producer; Angus Kneale, shoot supervisor; Ben Smith, shoot supervisor/CG supervisor; Wyatt Savarese, Ruben Vandebroek, shoot supervisors/CG artists; Alex Lovejoy, Dan Williams, lead Flame artists; Melissa Graff, Flare artist; Nitant Karnik, Nuke; Cole Schreiber, Naomi Anderlini, Corey Brown, Stefan Coory, Ian Richardson, Flame artists; Jeff Robins, Smoke artist; Keith Sullivan, Rosalind Paradis, Robert Bruce, Suzanne Dye
Screenwork Type:Top Spot
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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