Director Douglas Avery of Furlined and The Mill L.A. teamed on this spot which shows a town besieged by rolling oil barrels, for Venables Bell & Partners, San Francisco.
Credits
Agency: Venables, Bell & Partners Craig Allen, exec producer; Mandi Holdorf, producer. Production Company: Furlined Douglas Avery, director; George Meeker, producer. Postproduction: The Mill, New York Music: Elias Arts Kenny Segal, composer; Dave Gold, creative director; Dean Hovey, sound designer; Ann Haugen, executive producer. Audio: Play John Bolen, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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