An Audi Q7 SUV whisks its way along a tree-lined path in the midst of a winter wonderland, leaving behind a trail of tree pine needles in its wake. But the needles aren’t from the trees rooted in terra firma; instead we discover they’ve come off of an Xmas tree tied to the Q7’s roof.
Credits
Agency: Venables, Bell & Partners Paul Venables, Greg Bell, creative directors; Eric Liebhauser, associate creative director; Greg Wyatt, art director; Mary Hernandez, copywriter; Craig Allen, director of broadcast production; Tamsin Prigge, producer. Production Company: Furlined Douglas Avery, director; Matt Factor, David Thorne, executive producers; Earl McDaniel, head of production; Matt Caltabiano, producer; Pascal Lebeque, Toby Irwin, DPs. Editorial: Phoenix Editorial & Designs Bob Frisk, editor; Jonathan Hinman, executive producer. Postproduction: Company 3 LA & NY Dave Hussey, colorist Visual Effects: Phoenix Editorial & Designs Matt Silverman, design creative director/motion graphics designer; Bobby Van Dyke, motion graphic designer/VFX artist; John Crossley, VFX artist/online editor. Music: Elias Arts Sound Design: 740 Sound Design Audio: One Union Recording Studios Joaby Deal, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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