Tom Kuntz of MJZ directed this comedic, choroegraphed musical spot for the American Legacy Foundation out of Arnold Worldwide and Crispin Porter + Bogusky. Two teenagers and a pair of animated Cupid characters break into a song and dance about the “Tough Love” exhibited by tobacco companies for their customers. The “Tough” is embodied in the assorted dangerous chemicals found in cigarettes, poisons that at least hurt and can ultimately kill smokers and those around them–what better way for people to build character than through the devastating toll on health caused by tobacco.
Credits
Production Company: MJZ Tom Kuntz, director; Bryan Newman, DP; Kate Sutherland, producer; Andrwe Reznik, production designer; John Carrafa, choreographer. Editorial: Cosmo Street Tom Scherma, editor; Amy Febinger, producer. Visual Effects: Brickyard VFX Dave Waller, Flame artist/colorist; Brian Drewes, producer. Audio: Soundtrack Recording Group Scott Cannizzaro, engineer. Animation: Curious Pictures Saul Blinkoff, Elliot Bour, animation directors; Kallan Kagan, producer.
Screenwork Type:Top Spot
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