Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation’s “Truth” anti-smoking campaign.
Credits
Agency: arnold | Boston,Crispin Porter + Bogusky Pete Favat, Alex Bogusky, chief creative officers; John Kearse, creative director/copywriter; Tom Adams, creative director; Adam Larson, Lee Einhorn, Doug Pedersen, Keith Scott, art directors; Roger Baldacci, Peter Harvey, Mike Howard, Guy Rooke, Yutaka Tsujino, copywriters; Sarah Spitz, producer.,Pete Favat, Alex Bogusky, chief creative officers; John Kearse, creative director/copywriter; Tom Adams, creative director; Adam Larson, Lee Einhorn, Doug Pedersen, Keith Scott, art directors; Roger Baldacci, Peter Harvey, Mike Howard, Guy Rooke, Yutaka Tsujino, copywriters; Sarah Spitz, producer. Production Company: MJZ Nicolai Fuglsig, director; Kate Sutherland, producer; Joaquin Baca-Asay, DP. Editorial: Cosmo Street Tom Scherma, editor; Sara Resnick, assistant editor. Postproduction: Brickyard VFX Dave Waller, colorist Visual Effects: Brickyard VFX Dave Waller, visual effects designer; Brian Drewes, Dawn Dorland, visual effects produce
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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