A couple appears to be staring at a startling sight–a man who’s half deer. When the hybrid creature says, go ahead and ask, he finds out that the object of their fascination is instead a tin of Altoids Chocolate Dipped Mints.
Agency: Leo Burnett Noel Hann, G. Andew Meyer, creative directors; Reed Collins, art director; Bob Winter, copywriter; Ray Swift, producer. Production Company: Biscuit Filmworks Tim Godsall, dierctor; Shawn Lacy Tessaro, Eric Stern, executive producers; Karen O’Brien, producer; Bryan Newman, DP; Janet Nelson, production designer. Editorial: The Whitehouse Matthew Wood, editor Postproduction: Optimus Craig Leffel, colorist Audio: Another Country John Binder, sound designer/audio mixerJohn Binder, sound designer/audio mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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