Brazilian cosmetics company O Boticário invites reflection on the act of caring for loved ones as a natural part of life’s journey in its new Christmas campaign. Titled “Casa de Vidro” (“Glass House”), this campaign film presents the largest production in the brand’s history and portrays the challenges many Brazilian families face when children assume the role of caregivers for their aging parents.
This film follows a family gathering for Christmas dinner, where two sisters share the responsibility of caring for their mother. Tensions rise as conflicts surface, and the metaphor of the “glass house” symbolizes the fragility of family bonds. A flashback to the sisters’ youth ultimately leads them to reconnect through cherished memories and affection, emphasizing the importance of family and the responsibility of caring for those who have always cared for them.
Created by agency AlmapBBDO in partnership with O Boticário, “Casa de Vidro” was directed by Kid Burro via MyMama Entertainment.
The soundtrack features a snippet of Alanis Morissette’s “You Learn,” a deliberate choice to connect with millennials who grew up with the song in the 1990s. This demographic is the most likely to resonate with the campaign’s theme, as many are facing the challenges of caring for their aging parents.
The film is running across O Boticário’s social platforms. A 60-second version will air during primetime on open TV and additional content on pay TV.
Credits
Client O Boticário Agency AlmapBBDO Luiz Sanches and Perni, chief creative officers; Fernando Duarte and Henrique Del Lama, executive creative directors; Philippe Degen, creative director; Beatriz Fiori, Pedro Hefs, and Yasmin Oliveira, creative team; Diego Villas Boas, Juliana Henriques, Giuliano Springuetti, A-V production; João Gabriel Fernandes, chief strategy officer. Production Company MyMama Entertainment Kid Burro, director; André Pinho, Mayra Faour Auad, and Gabrielle Auad, producers; Pati Caldas, Mafe Cicaroni, and João da Terra, exec producers; Juliana Pellegrino, 1st assistant director; Bibi Bianchini; Gisela Takara, production director; Vicente Saldanha, art direction; Paulo Puerta, art producer; Sergio Heineck, props producer; Nina Guimarães, costume designer; Simone de Souza, makeup & hair; Fezao Barbieri, postproduction coordinator. Cast Ana Elisa Mattos, Stephanie Lourenço, Malu Bierrenbach, Hugo Torrens, Paulo Amaral, André Garcia, Salete Fracarolli, Erica Letang Elias, João Miguel Libarino, Júlia Turati, Laura Bicudo, and Luisa Bertoli. Postproduction Nash Cirilo Bonazzi, VFX supervisor; Flavia Gannam, producer; Alice Villela, Andre Neumann, Caique Veloso, Cirilo Bonazzi, Diogo Castro, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez, Renata Prado, VFX artists; Guilherme Casagrandi, 3D technical director; Claudio Colangello, VFX producer; Raul Rodrigues, VFX lead; Guilherme Bermud, Luiz Reis, Marco Antônio dos Santos, Bruno Merli, 3D special effects artists; Gabriel Bittencourt, conform. Color Grading Clandestino Alexandre Cristófaro and João Paulo Geraldo, colorists; Luiza Freire, conform. Editorial Carol Leone, editor. Sound Production, Music Satelite Audio Roberto Coelho, Kito Siqueira, and Hurso Ambrifi, musical direction; Roberto Coelho, Hurso Ambrifi, Thiago Colli, Koitty, Alexandre Avicena, Pedro Pelotas, and Aloizio Lows, music production; Carla Cornea, Vithor Moraes, Arthur Dossa, Esteban Romero, and Andre Giannini, finalization; Camila Guedes, Letícia Oliveira, Bea Vieira, and Mariana Tardelli, production coordination.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
