Phil Morrison of Epoch Films directed this latest in the “Mayhem” campaign where the actor portraying “mayhem” is now an Xmas tree strapped to the top of a car. However, the netting comes loose, causing him to fall in the path of another vehicle which then careens out of control. Agency is Leo Burnett, Chicago.
Credits
Agency: Leo Burnett Susan Credle, chief creative officer; Jeanie Caggiano, executive creative director; Britt Nolan, Mikal Pittman, creative directors; Chris Rodriguez, art director; Matt Miller, copywriter; Bryan Litman, producer. Production Company: Epoch FIlms, NY Office Phil Morrison, director; Peter Donahue, DP; Lisa Margulies, executive producer; Martha Davis, producer; Jeff Mann, production designer. Postproduction: Company 3 New York Bill Gabor, colorist. Audio: Another Country John Binder, mixer/sound design.
Screenwork Type:Top Spot
Top Spot of the Week: Smith & Foulkes Direct A Breakthrough For Circuit Breakers In Schneider Electrics’ “100 Years”
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
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