A young boy endures ridicule and gets beaten up for his courtship and defense of an awkward looking young girl. Why does he endure all this? One look at the girl’s knockout mom explains it all, underscoring that good things are worth the wait, which is the investment philosophy of consulting firm Allan Gray.
Credits
Agency: King James, Cape Town, South Africa Alastair King, executive creative director; Devin Kennedy, creative director; Damian Bonse, art director; Caz Friedman, producer. Production Company: Velocity Films Keith Rose, director/DP; Karen Kloppers, producer. Pioneer Productions, Buenos Aires, Argentina Maio Garofali, co-producer. Editorial: Deliverance, Cape Town Ricky Boyd, editor Postproduction: Waterfront Post, Cape Town Visual Effects: Heino, Cape Town Bevil Swartz, effects supervisor
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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