Directing team the Russo Brothers of RSA, editor Hovig Menakian of Optimus, and Draftfcb, Irvine, Calif., teamed on this poignant PSA in which a woman laying in a hospital bed is on a street corner soliciting donations to combat Hodgkin’s Disease but to no avail. This reflects the fact that “youth are the #1 victims of Hodgkin’s Disease. Funding for research is largely non-existent.”
Credits
Agency: DraftFCB Scott Murray, creative director/writer; Thomas Anderson, VP/sr. producer; Jeff Perino, associate producer. Production Company: RSA Films Russo Brothers, directors; Tracie Norfleet, exec producer; James Kadonoff, line producer; Jim Hawkinson, DP. Editorial: Optimus Hovig Menakian, editor; Therese Hunsberger, exec producer. Postproduction: Company 3 Los Angeles,Method Dave Hussey, colorist.,Klaus Hansen, Chris Hunsberger, online/graphics. Music: Amber Music Johannes Hammers, composer/sound designer; Michelle Curran, exec producer. Audio: POP Sound Tim West, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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