Rupert Sanders of MJZ directed this revealing look back at the “superhero” origin of star soccer player Lioniel Messi for 180 Amsterdam. Visual effects were done by The Mill, London.
Credits
Agency: 180 Amsterdam Andy Fackrell, creative director; Peter Albores, Martin Terhart, creatives; JOe Togneri, producer. Production Company: MJZ Rupert Sanders, director; Nell Jordan, producer. Editorial: Work Neil Smith, editor. Visual Effects: THE MILL, London Matt Williams, Darren O’Kelly, producers; Jimmy Kiddell, shoot supervisor/matte painter; Adam Scott, telecine; Richard de Carteret, lead Flame; Pete Hodsman, lead Shake; Ben Smith, Ben Perrot, Vanessa Duquesney, Shake assist; Gary Driver, additional Flame; Dave Gibbons, matte painting; Jordi Bares, 3D supervisor; Suraj Odera, Sergio Xisto, Naweed Khan, 3D.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment