Lance Acord of Park Pictures directed and shot this spot for agency RPA in which people are being propelled through the air in slow motion by a violent unseen force. A voiceover notes that there’s no angle on the human body designed for a collision–that’s why there are so many angles on the Acura MDX SUV that are.
Agency: RPA Santa Monica, Calif., John Hage, creative director; Dan Buchmeier, sr. art director; Jack Epsteen, exec producer; Carolyn Casey, sr. producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, exec producer; Dinah Rodriguez, head of production; Mary Ann Marino, supervising producer; Pat Frazier, producer. Editorial: Rock Paper Scissors Kirk Baxter, editor Visual Effects: A52 Pat Murphy, VFX supervisor/online artist; Pete King, VFX producer; Angus Wall, colorist. Music: Elias Arts Kenny Segal, composer; Jonathan Elias, arranger. Audio: Juice West Bob Gremore, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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