Max Malkin directed and shot this spot via Prettybird in which small businesses awaken across the country to the sound of reveille, as interpreted by music and sound house Beacon Street Studios. Concept of driving and reflecting an economic recovery came from Crispin Porter+Bogusky.
Agency: Crispin Porter + Bogusky Andrew Keller, Rob Reilly, partners/co-executive creative directors; Mark Taylor, VP/group creative director; Tom Miller, creative director; Todd Grant, freelance creative director; Allen Richardson, associate creative director; Anthony Moss, copywriter; Dawn Yemma, sr. art director; David Rolfe, partner/director of integrated production; Aymi Beltramo, sr. integrated producer; Bill Meadows, execuive integrated music producer. Production Company: PRETTYBIRD Max Malkin, director/DP; William Green, exec producer; Pedro De Oliveira, producer. Editorial: Rock Paper Scissors Damion Clayton, editor; Ryan Delk, assistant editor; Angela Dorian, exec producer. Postproduction: Method,Company 3 Wensen Ho, lead compositor; Paula Jimenez, producer.,Clark Muller, colorist. Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, music producer. Sound Design: Machine Head Stephen Dewey, sound designer. Audio: Beacon Stre
Top Spot of the Week: Barnardos, BBH Dublin, Director David Leon Shed Light On Childhood With Birthday Candles
Childrenโs charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face. Barnardos knows that to understand a childโs issues takes time and work. Itโs not a quick fix. That forms the basis of the new film in the โChange Their Storyโ campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles. The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays werenโt very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, โBecause childhood lasts a lifetime.โ BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how itโs an ongoing journey that requires continued support. David Leon directed via production company Iconoclast. Evonne OโRourke, production lead, BBH Dublin, added, โWe felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story. โIt was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.โ [video width="1920" height="1080"... Read More