Uber, Mothers Against Drunk Driving (MADD) and Tool of North America teamed on a campaign that calls attention to the all-too-common excuses for drunk driving, replacing them in this spot with “Reasons To Ride” other forms of transit ranging from Uber to train or bus.
Tool’s Phillip Montgomery directed this public service message which contrasts scenes of people giving a reason for driving drunk with scenes of Uber, train and bus drivers echoing the same “excuses”–except they’re reasons for riding transportation provided by a sober driver.
Credits
Client Uber, Mothers Against Drunk Driving Agency In-house at Uber Paulie Dery, executive creative director; Rian O’Neill, creative director; Bryan Evans, art director; Meg Gallagher, copywriter; Tim Chi, Sam Heller, producers. Matt Dernlan, motion graphics; Will Gurney, Yussef Kuri, Nick Silver, strategy. Production Tool of North America Phillip Montgomery, director; Dustin Callif, managing partner; Nancy Hacohen, managing director; Brad Johns, exec producer; Sean Bagley, DP; Denise Rochietti, line producer. Editorial Beast Tim Brooks, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
