Uber, Mothers Against Drunk Driving (MADD) and Tool of North America teamed on a campaign that calls attention to the all-too-common excuses for drunk driving, replacing them in this spot with “Reasons To Ride” other forms of transit ranging from Uber to train or bus.
Tool’s Phillip Montgomery directed this public service message which contrasts scenes of people giving a reason for driving drunk with scenes of Uber, train and bus drivers echoing the same “excuses”–except they’re reasons for riding transportation provided by a sober driver.
CreditsClient Uber, Mothers Against Drunk Driving Agency In-house at Uber Paulie Dery, executive creative director; Rian O’Neill, creative director; Bryan Evans, art director; Meg Gallagher, copywriter; Tim Chi, Sam Heller, producers. Matt Dernlan, motion graphics; Will Gurney, Yussef Kuri, Nick Silver, strategy. Production Tool of North America Phillip Montgomery, director; Dustin Callif, managing partner; Nancy Hacohen, managing director; Brad Johns, exec producer; Sean Bagley, DP; Denise Rochietti, line producer. Editorial Beast Tim Brooks, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More